I am excited to announce that my firm, Halverson Group, has grow our leadership team by welcoming Fiona Ray as Managing Director U.S. Brands. Fiona leads a team of project and research professionals working with key clients, across a variety of categories, addressing their strategic initiatives around brand positioning, consumer insights and product innovation.

Fiona is a brand strategist and qualitative research professional focused on brand positioning, innovation and strategy.  She spent over 10 years as a partner at Hall & Partners in Chicago heading the Qualitative team.  Before focusing on marketing research, Fiona worked for more than 10 years in account planning and account management at leading advertising agencies JWT, BBDO and Leo Burnett.

Fiona holds an MBA with a specialty in International Marketing from the American Graduate School of International Management (Thunderbird), and a BS in Business Administration/ Marketing and a BS Journalism/Advertising from the University of Colorado in Boulder.  She also currently instructs marketing management to MBA students at Northeastern University.

Halverson Group is a research, analytics, and strategy firm that helps many of the world’s most celebrated brands reexamine, rethink, and redesign their consumer channels and touch-points to stimulate traffic, maximize sales, and cultivate deep customer loyalty.

Andy Zimmer. 
Chief Operating Officer